Do you own your business OR does your business own you?

Imagine your business allowed you to live your ideal lifestyle.

That it ran so smoothly you could go on holiday and switch your phone off. 

A business that earnt you more money, but also allowed you more free time.

I work with people just like you to make this happen.

Accounting advice

does this sound like you...?

You went into business with a vision. 

You were excited by the idea of building something for yourself and the freedom to create the life you wanted. 


But somewhere along the way, your business began to take over.  You probably work long hours and feel frustrated that you don't have enough time to spend on the things you're good at. Things that only you can do which will help to push your business forward. 

Perhaps you aren't earning as much as you know you could.  Maybe your business systems are slowing things down.  Or you don't see your family enough because you're always at the office. 


You know it can be better than this.  If you had the time and focus to drive things forward, your business could fly. 


If this sounds familiar, you've come to the right place.

How it works


You tell me the problems you want to fix.  It might be improving profits, making your systems more efficient or reducing your hours.  Whatever your top priorities are.


  Together we create a plan to fix the problems you want to solve, with clear steps and timelines.  I support you to achieve this plan and get you where you want to be.


This is where we measure success.  Quarterly reports will provide evidence of how we're doing and what might need tweaking to keep us heading towards your end goal. 



If you own and manage a business, it’s hard to find time to stand back and take stock of where you’re at.  What works, what doesn’t.  Where improvements can be made. 

That's where I come in.  I listen to find out what you actually want.  If it's making more money, I help you look at how to increase profits.  If it's being more in control of cash flow then I can get you the right forecasting to see where things can be improved.  If it's reducing your hours, then I help you figure out how to work smarter, not harder. 


I deal with all the usual accountancy services too, but I also act as a sounding board to help you with new ideas, analysing the numbers and supporting you to make it happen. 


My goal is to help you get more free time to spend with family and friends, more money and more control over your own life.

Hidden in every company's accounts are helpful nuggets of data that, if understood and used properly, can have a big impact on your business. 

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about me

I'm Alun Davies, a chartered accountant and founder of Venture Accounting.  I offer business owners bespoke accounting services that go beyond accounts and tax advice.​

I set up my business in 2013 because I wanted to be in control of my working life and spend more time with my young family.  I get real satisfaction from helping people just like you, who have a desire to improve their businesses and their lives.

My background is not like that of most accountants.  I have a very commercial mindset because I have worked as a director for investment banks in London and Asia, where the pressure to make money is huge.  I'm used to problem-solving, improving complicated business systems and paying attention to small details that can have a big impact.  I enjoy the fact that I can now apply the skills I gained working for big banks to benefit people who really need them.​

That said, probably my biggest strength is that I've been just where you are.  I know the pressures that running your own business can bring, and all the responsibility of being in charge.  But I also know how great it feels when things click into place and you manage to achieve that elusive work life balance.


I want that for you too.

how healthy is your business?

​Have you ever stopped to ask yourself that? 

Take a moment to answer these questions and see how you do...

  1. Are you happy with the amount of money you take from your business?​

  2. Are you happy with the number of hours you work?

  3. Are you able to go on holiday and switch off ?

  4. Do you feel able to prioritise family or social events over work?

  5. Do you spend more time on business planning than on admin?

  6. Are you happy that your business systems run things efficiently?

  7. Do you have regular meetings with your accountant to assess where you're at?

  8. Are you confident your business is as tax efficient as possible?

  9. Do you know how much your business is worth or what you could sell it for?

  10. Do you know when you'd like to retire and what sort of lifestyle you'd like?

  11. Would you be happy for your business to continue like this for the next five years?

  12. Are you able to make changes to your business without any support?

If you answered:


Congratulations! You have things very much under control.


You are not alone!  But you could benefit enormously from my help.


choose your package

make it happen

Are you ready to fly?  This is for you if you want your business to give you more freedom, more time, more money and more control over your life. 


You know that you need support and guidance to help you, and that having a financial expert by your side will literally pay dividends. 


You recognise that the investment you make will more than pay for itself in the extra profit and personal benefits it will bring you.

What you get

Initial meeting to talk to you about your business, your goals, your life and to find out where you want to go

Business analysis to see where you are currently at and to highlight which areas of your business need attention

Action plan I help you put together a proper plan to create an  achievable set of actions to take you closer to your goals

Quarterly meetings –to discuss progress, set new targets, and tackle issues that arise

Annual tax health check - things are always changing, so this check will review you and your business tax situation to see if any changes need to be made.

Accountancy compliance 

Company accounts preparation, corporation tax, self-assessment tax return, payroll etc

business focus

This is for you if you feel in control of your business and know you have the time and willpower to make improvements on your own.


You already have a vision and a good plan in place. But you see the value in having a financial partner help monitor your progress and keep track of the numbers. 

What you get


Quarterly board view meetings to go over the numbers that matter to you and to check your progress is going in the right direction. 

Annual tax health check - things are always changing, so this check will review you and your business tax situation to see if any changes need to be made.

Accountancy compliance Company accounts preparation, corporation tax, self assessment tax return, payroll etc

Telephone support for any queries you may have in between meetings

stay on track

This is for you if you just need a good accountant to deal with your compliance work and to help point you in the right direction.   


The bigger packages are perhaps not yet for you, but you might want that kind of help in the future.  For now, you're happy to just have a meeting once a year to help keep you on track.

What you get

Accountancy compliance Company accounts preparation, corporation tax, self assessment tax return, payroll etc

Telephone support for queries relating to basic tax and accounting

Annual review meeting to discuss your business progress